What We Do

“I think of nothing. I clear my mind so it is absolutely empty of negative thoughts. When you are about to come face to face with the moment of truth, after four years of sacrifice, the last thing you want in your head are thoughts of what might go wrong.
“It may not sound easy, but this state of mind comes naturally when you have put in the hard work. If you have done the right things in practice and if you have done them over and over so often that they have lodged inside your mind and body, you ought to have complete confidence in your abilities.
“Delivering in the pool is, in many ways, the easy part. It is the icing on the cake."
Michael Phelps – 23 Olympic Gold medals

In this section:

  • Coaching Process and Philosophy - More detail on the principles behind Jim's coaching, including general principles as well as policies on safeguarding and ethics.
Jim working with Waldek Mickewicz, GB No.2 in 10m AP
Jim working with Waldek Mickewicz, GB No.2 in 10m AP